BLUE is part of a series of jazz inspired images in the STOP AND THINK brand, designed to look like record covers. The idea was to have the word “BLUE” define the emotional impact of the image. The character itself, had to blend a sense of the historical and the contemporary in order to achieve a timeless feel. The record cover designs and the music of the famous Blue Note jazz label were an inspiration for these designs. BLUE and the rest of the series pay homage to the visual impact that jazz had on design and the visual arts.